This book provides a management perspective on the full historical, contemporary, and geographic ...

Literature on green marketing continues to gain traction in the sustainabilitydiscourse, foc...

The first of this two-volume work brings to the fore marketing communication theories and conc...

This edited volume seeks to examine how enterprises in Africa can utilize digital technologies an...

Advances in technology and changes in consumer buying patterns have forced businesses to alter...

This book explores the challenges and precarity of higher education post-pandemic, explicitl...

This book is an excellent resource for academics and students interested in ethics and accountabi...

Responsible Management in Emerging Markets: A Multisectoral Focus is in response t...

This book focuses on developing a systematic approach to understanding the transformations in ...

This book analyses and evaluates the accomplishments, challenges, and approaches associated wi...

Green marketing has risen in prominence over recent years as corporations face calls to lower ...