This book provides and sheds light on insights, challenges, and opportunities to support the d...

Literature on green marketing continues to gain traction in the sustainabilitydiscourse, foc...

This book explores the challenges and precarity of higher education post-pandemic, explicitl...

Over the past few decades emerging markets have experienced an increased share of global manuf...

Green marketing has risen in prominence over recent years as corporations face calls to lower ...

This book explores the key players, challenges and policies affecting higher education in Afri...

This edited volume elucidates how artificial intelligence (AI) can enable customer service&nbs...

This book explores how customer service can become the singular competitive differentiator for...

A broad introduction to qualitative research which understands that the digital world is diver...

A broad introduction to qualitative research which understands that the digital world is diver...