The internationalization of the human society and mainly of the economy will continue. It will cr...

This book focuses on the development of strategies for the successful internationalization of ...

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and inn...

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and inn...

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and inn...

Fifteen years after its commercial launching, the Internet has become the second most imp- tant d...

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and inn...

Die strategische Planung ist eine zentrale unternehmerische Aufgabe. Sie dient dazu, das Unterneh...

Strategic planning is an essential task that helps companies adapt to changes in the envi...

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and inn...

The discussion about Multi-Channel-Systems in retail business might not be new - but it has gaine...

Der Wettbewerb im Handel ist durch vielfache Herausforderungen geprägt, sei es durch neue Gesc...